Making Sense of Marketing Attribution [Infographic]

I was recently asked what website optimization efforts I believe businesses should focus their skills and resources on to improve conversion and the bottom line in 2013. Aside from beginning or expanding a testing program, my opinion is businesses should aim to wrap their head around marketing attribution beyond last-click. While testing is a great [...]

Source: http://www.getelastic.com/making-sense-of-marketing-attribution-infographic/

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