Scott Monty on How Ford Empowers Customer Storytelling & Lessons Learned

As marketers we all know that storytelling is an essential part of connecting with prospects and customers.� Scott Monty (@scottmonty) and his team at Ford have taken the art of storytelling a step further. In his moving (yes I said moving) keynote, Scott walked the audience through some of Ford?s most recent and innovative campaigns.�� [...]

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