Social Drives Little Traffic to Retailer Sites During Holidays

Not sure what to make of this. On one hand it sounds like a problem when a study by Adobe shows that online 2% of website traffic for the past holiday season can be attributed to social media. On the other hand, that doesn’t mean that social isn’t influencing purchasers by any stretch of the [...]

Source: http://www.marketingpilgrim.com/2013/01/social-drives-little-traffic-to-retailer-sites-during-holidays.html

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