Five Questions You Must Answer Before Testing Your Landing Page

This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Karen Wood, Sr. Product Marketing Manager at Webtrends. It?s a cold, hard reality that your landing page has just four seconds to capture a visitor?s attention. Not only that, landing pages are the stage in the campaign funnel most vulnerable [...]

Source: http://www.marketingpilgrim.com/2013/04/five-questions-you-must-answer-before-testing-your-landing-page.html

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