Screenvision and Shazam Partner to Encourage Mobile Phone Usage at the Movies

Movie theaters go through a lot of trouble to get people to turn off their phones before the movie starts. Now, thanks to a partnership between Screenvision and Shazam, they’re going to encourage people to turn them on first by bringing the TV second screen experience to the theater. Screenvision provides on-screen, pre-movie advertising to [...]

Source: http://www.marketingpilgrim.com/2013/04/screenvision-and-shazam-partner-to-encourage-mobile-phone-usage-at-the-movies.html

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