Why Branding Commodities Matters to Your Ecommerce Website

Your ecommerce website is a commodity. In the 90?s, simply having a website may have been a competitive advantage in your industry. Today it?s table stakes. Even with a full catalog of products, robust features and lightning page load speed, your website is really nothing more than a pile of code. And everybody?s got one. [...]

Source: http://www.getelastic.com/why-branding-commodities-matters-to-your-ecommerce-website/

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