SEO should be a significant component of the B2B content marketing mix ? from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.
Source: http://feedproxy.google.com/~r/sewblog/~3/I2NdMEItXro/4-Ways-SEO-Impacts-B2B-Content-Marketing-Initiatives
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