78% of a Brand?s Facebook Fans Are Already Customers [Study]

Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.

Source: http://feedproxy.google.com/~r/sewblog/~3/X75GXtOff_g/78-of-a-Brands-Facebook-Fans-Are-Already-Customers-Study

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