While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade.
Source: http://feedproxy.google.com/~r/sewblog/~3/kqpg0fGkctI/AdWords-Review-Extensions-Add-Third-Party-Testimonials-to-Ads
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