A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve.
Source: http://feedproxy.google.com/~r/sewblog/~3/NEy10do2yw4/AdWords-Top-Movers-Report-What-It-Is-What-It-Should-Be
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