From Conversation to Content-Delivery: Professors Predict a Change in Twitter

“Get ready for a TV-like Twitter.” That bold statement comes from Columbia Business School Professor Olivier Toubia. He and his colleague, University of Pittsburgh’s Assistant Professor Andrew T. Stephen just released the results of a study they conducted on Twitter usage. They study is called “Intrinsic versus Image-Related Utility in Social Media: Why do People [...]

Source: http://www.marketingpilgrim.com/2013/07/from-conversation-to-content-delivery-professors-predict-a-change-in-twitter.html

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