Chasing Keywords vs Chasing Conversions

One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising. Client: We want to rank for terms “x,y, and z.” Me: Are those your best converting keywords? Client: Well, I’m not really [...]

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Chasing Keywords vs Chasing Conversions

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