Unified Tracking: Making Sense of Display and Search Data

As digital marketers and agencies seek to fully understand the power of the display/search one-two punch to drive sales, there remains a void waiting to be filled by tools that can aggregate measurement for both in a single solution. Ultimately, t...

Source: http://feedproxy.google.com/~r/sewblog/~3/pDsbczUknlI/Unified-Tracking-Making-Sense-of-Display-and-Search-Data

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