EdgeRank: How Facebook Determines What Appears in the News Feed

Your online shop’s Facebook Page is a marketing tool. When folks ?Like? your Facebook Page, they are not just expressing their interest in your shop, but you have an opportunity to get in front of their eyeballs on a more frequent basis than waiting for them to come to your site.
But are your shares [...]

Source: http://www.getelastic.com/edgerank-explained/

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