Ecommerce in the Cloud: What and Why For Marketers

While we ecommerce marketing and operations types are consumed with planning for huge traffic spikes during holidays and other busy seasons with email campaigns, landing page design, merchandising strategies and inventory planning, our technical counterparts must ensure that the IT environment can support rapid increases in visits and database calls, that new projects are launched [...]

Source: http://www.getelastic.com/ecommerce-in-the-cloud-what-and-why-for-marketers/

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