Study: Yelp has More Productive, Less Extreme Reviewers

When it comes to a review profile, balance is key. Having too many 1-star reviews or 5-star reviews isn’t believable. Consumers want to find balance; they want to see the pros and cons side-by-side and make a decision from there. Well, according to a study of online reviews last year, balanced reviews most often come [...]

This is a post from Matt McGee's blog, Small Business Search Marketing.

Study: Yelp has More Productive, Less Extreme Reviewers

Source: http://www.smallbusinesssem.com/study-yelp-has-more-productive-less-extreme-reviewers/4427/

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