PPC: Tablet Targeting Strategies

Google Adwords recently launched a new feature that allows you to target tablet devices separately from PCs and mobile phones (or opt out of serving ads to them). This may seem like a minor update, but it has major implications for paid search advertisers, as tablet use continues to skyrocket.
Whether you decide to leverage this [...]

Source: http://www.getelastic.com/ppc-tablet-targeting-strategies/

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