Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn?t enough. You need to understand the full breadth of ways to exclude bad prospects.

Source: http://feedproxy.google.com/~r/sewblog/~3/FYn4NAHLmIM/Adding-Negatives-How-to-Filter-Out-Bad-Paid-Search-Clicks-Prospects

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