AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare

Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms.

Source: http://feedproxy.google.com/~r/sewblog/~3/1MjLr9PdbYk/AdWords-New-Phrase-Exact-Match-Variants-Top-3-Ways-to-Prepare

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