Retailers Choose Low Prices Over Discount Days and Coupons

There’s a shocking, new trend sweeping across the nation’s retailers — it’s called low prices every day. JC Penney is the current king with their new campaign that makes fun of holiday discounts and short-term pricing. In one TV ad, Ellen DeGeneres wakes up at 6 a.m. in the middle of fifties sitcom, wondering why [...]

Source: http://www.marketingpilgrim.com/2012/03/retailers-choose-low-prices-over-discount-days-and-coupons.html

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