Study Shows Ad Hover Is More Effective Than Ad Clicks

All hail the mighty click-through. It’s the holy grail of display marketing. The action for which we are willing to pay a handsome sum every time it happens. Why? Because a click is just a step away from a conversion. Yes? A click on a book ad leads to my buying the book. A click [...]

Source: http://www.marketingpilgrim.com/2012/04/study-shows-ad-hover-is-more-effective-than-ad-clicks.html

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