Eliminating Ambiguity in PPC

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but a search engine may not. As a result, especially with one-word queries, you fall into the ambiguity trap. Fortunately, there are solutions.

Source: http://feedproxy.google.com/~r/sewblog/~3/sX0c2b0ob0U/Eliminating-Ambiguity-in-PPC

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