CTAs tend to perform differently across verticals ?there is not a one-size fits-all approach for selecting the highest performers. Keeping an eye on CTAs and analyzing their performance will help you maximize the effectiveness and ROAS of campaigns.
Source: http://feedproxy.google.com/~r/sewblog/~3/hlAof2cbdis/How-to-Make-Call-to-Actions-More-Effective
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