Email Marketing Benchmarks: How Do You Stack Up?

Curious how your email marketing fares against the average email marketer? Silverpop’s 2012 Email Marketing Metrics Benchmark Study has those figures. Check ‘em out. Open Rates 1. Unique open rate Average: 20.1% Top 25%: 43.7% 2. Number of opens per opener Average: 1.79 Top 25%: 2.97 Tips from Silverpop’s Loren McDonald: Because open rate can [...]

Source: http://www.getelastic.com/email-marketing-benchmarks-how-do-you-stack-up/

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