Steven Yap of Google: Adjust Your Search Engine Marketing Strategy to Meet Consumer Needs

Until recently search marketing was the channel that many companies thought they had ?all figured out?.� As the online marketing industry evolves many are finding it difficult to move into the next phase, which includes cross-channel optimization. I recently attended a presentation from Steven Yap, Head of Emerging Products and Markets at Google where he [...]

Source: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/yWyUs1XWIbg/

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