How to Leverage Consumer Intent to Maximize PPC Performance

Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a ?bottom of the funnel? sales collection agent.

Source: http://feedproxy.google.com/~r/sewblog/~3/LWk0BW7HAdU/How-to-Leverage-Consumer-Intent-to-Maximize-PPC-Performance

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