Google has acquired Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand their social business and lands them in position as overlords of a wealth of Facebook marketing data.
Source: http://feedproxy.google.com/~r/sewblog/~3/x7CGzLCIQV8/Google-Buys-Facebook-Marketing-Company-Wildfire
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