An Olympian Effort into User Friendly SERP User Interface (UI) Since its launch in May of this year it seems the much-anticipated Google Knowledge Graph tool has been sneakily seeping into our SERPs at a much slower pace than first forecast. The aim for the Knowledge Graph was to allow for a decreased search time
Source: http://www.branded3.com/b3labs/the-google-knowledge-graph-is-going-for-gold/
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