Content Marketing for B2B Is All About Lead Gen

Before we look at some of the findings of the latest research into the world of content marketing could we look at the term ‘content marketing’. Is it me or is this just a phrase for the act of simply sharing what you know? It’s not a revolutionary concept like many seem to try to [...]

Source: http://www.marketingpilgrim.com/2012/10/content-marketing-for-b2b-is-all-about-lead-gen.html

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