Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands in the US. Over 500 consumers were surveyed for Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies [...]
Source: http://www.getelastic.com/email-and-social-habits-of-holiday-shoppers-research/
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