Facebook Invites Mobile Users to Install Apps Now

Facebook has initiated a strong call to action on their mobile app ads by adding the words “Install Now” at the bottom. The previous design was less specific with only a Try These Apps header and a small, clickable arrow. Now, there’s no question about what you’re supposed to do and what will happen when [...]

Source: http://www.marketingpilgrim.com/2012/10/facebook-invites-mobile-users-to-install-apps-now.html

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