Facebook To Advertisers: Stop Counting Clicks

Someone check to see if hell froze over, because today, Facebook and I actually agree on something — counting clicks isn’t the way to measure success. What is? An increase in your profit margin, of course because unless you’re a non-profit, the whole point of advertising is to sell more of whatever it is your [...]

Source: http://www.marketingpilgrim.com/2012/10/facebook-to-advertisers-stop-counting-clicks.html

more info here more info here more info here more info here more info here more info here more info here