How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

If one of your goals is to have a website visitor download a file, such as a PDF, then you have two key methods to track non-HTML downloads in Google Analytics: events or virtual pageviews. Here's how to use both and determine the best one for you.

Source: http://feedproxy.google.com/~r/sewblog/~3/NoqGIeVnz0o/How-to-Measure-File-Downloads-Using-Events-Virtual-Pageviews-in-Google-Analytics

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