Is an Online Viewer Worth as Much as TV Viewer? Nielsen Says Yes!

For years, TV networks have been selling commercial time based on the estimated number of people who watch a show on TV. Want to advertise on a popular show with a successful track record? It’s going to cost you. And since there are a limited number of spots on any single TV show airing, you [...]

Source: http://www.marketingpilgrim.com/2012/10/is-an-online-viewer-worth-as-much-as-tv-viewer-nielsen-says-yes.html

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