New Study Says Men Want the Right Thing, Not Just the Newest Thing

Break Media has just released a new report called “The Definitive Guide to Men.” When I saw it, I thought I’d finally get the answers to the questions I’ve had burning in my heart for years — sadly, it’s only about men as consumers. That’s good for you, the marketer, but not as helpful for [...]

Source: http://www.marketingpilgrim.com/2012/10/new-study-says-men-want-the-right-thing-not-just-the-newest-thing.html

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