Towards a True Bounce Rate

A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation.

Source: http://feedproxy.google.com/~r/sewblog/~3/Wct7j1Yz1Kk/Towards-a-True-Bounce-Rate

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