Voice of the Customer: The Case For Telephone Customer Interviews

Harnessing the ?voice of the customer? is very important in refining and shaping your business – from web usability, product features and functionalities, product offering, customer service and marketing campaigns. There certainly is value in using online customer surveys, but do they provide the full picture of your customer experience? In Roadmap to revenue: How [...]

Source: http://www.getelastic.com/voice-of-the-customer-the-case-for-telephone-customer-interviews/

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