Why Paid Search for B2B Companies is Dead (or Dying)

PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here?s why B2B marketers are redirecting budgets to other, more profitable venues.

Source: http://feedproxy.google.com/~r/sewblog/~3/ymva3o2Aa1s/Why-Paid-Search-for-B2B-Companies-is-Dead-or-Dying

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