Why Quality Score is One of the Least Important AdWords Metrics

Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just stop. Turn off the quality score column. It doesn?t correlate at all with profitability or better ROI.

Source: http://feedproxy.google.com/~r/sewblog/~3/WdV1D2PAi-8/Why-Quality-Score-is-One-of-the-Least-Important-AdWords-Metrics

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