These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
Source: http://feedproxy.google.com/~r/sewblog/~3/DZdu4wzI1Pc/18-Social-Local-Marketing-Ideas-Based-on-the-Consumer-Journey
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