Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email subscribers, can’t see video? View this post on the Web) How it works [...]

Source: http://www.getelastic.com/hashtag-commerce/

more info here more info here more info here more info here more info here more info here more info here