Not All TV Viewers Watch on TVs: Nielsen Looks at Expanding the Ratings System

I watch a lot of TV, (no surprise to anyone who reads my work) but I don’t watch all of it on a TV. I watch on my iPad. I watch Netflix through my Blu-ray player and sometimes I watch online. Even when I’m watching the TV, I’m not always watching what’s on, as I [...]

Source: http://www.marketingpilgrim.com/2013/02/not-all-tv-viewers-watch-on-tvs-nielsen-looks-at-expanding-the-ratings-system.html

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