Prescription for a Great Commerce API Strategy

Forget banner ads and coupon codes, the new wave of affiliate marketing is going API (application programming interface). The shift to mobile is putting the squeeze on banner ads. Standard ad units don’t always resize for mobile devices, forcing publishers and affiliate partners to resize them or ditch them altogether. Coupon codes cost you margin [...]

Source: http://www.getelastic.com/prescription-for-a-great-commerce-api-strategy/

more info here more info here more info here more info here more info here more info here more info here