The Case for Tablet Targeted Ad Campaigns

Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones. While Enhanced Campaigns aims to offer advertisers more bidding options and metrics for smartphone targeting, many are mourning the [...]

Source: http://www.getelastic.com/the-case-for-tablet-targeted-ad-campaigns/

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