3 Unconventional Elements to Test in Checkout

We talk a lot about conversion funnel abandonment (for most ecommerce sites, it’s a checkout), including 16 must-haves for a cart review page and 10 worst things that can happen in checkout. But what about the unconventional things that you can experiment with in checkout? Today we’ll “check out” 3: Facebook authentication Social sign on [...]

Source: http://www.getelastic.com/3-unconventional-elements-to-test-in-checkout/

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