Can We Please Stop Hyping Social as the Marketing Messiah?

Without question, social has a place in the marketer?s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.

Source: http://feedproxy.google.com/~r/sewblog/~3/21PnocXpPEs/Can-We-Please-Stop-Hyping-Social-as-the-Marketing-Messiah

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