Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices.
Source: http://feedproxy.google.com/~r/sewblog/~3/Gp10q2zh4RI/Linking-From-Within-How-to-Generate-Links-Through-Existing-Relationships
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