Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage.
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Source: http://feedproxy.google.com/~r/sewblog/~3/a1K6sE6LPzw/Creative-SEO-Tip-Newsjacking
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