With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.
Source: http://feedproxy.google.com/~r/sewblog/~3/wJ4ExBZDPiA/Guy-Kawasaki-Talks-Content-Marketing-Social-Google
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