Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

Marketers must tailor their mobile ad strategies to reflect each country?s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage ? many of which are impacted by lifestyle differences.

Source: http://feedproxy.google.com/~r/sewblog/~3/WLNQuZzFkps/Location-Lifestyle-Key-Drivers-for-the-Mobile-Path-to-Purchase-in-UK-U.S

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